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Thai Peroxide surface sanitisers to fight COVID-19

ชื่อโครงการ : Thai Peroxide surface sanitisers to fight COVID-19
ชื่อองค์กร : Aditya Birla Group Thailand
เกี่ยวกับองค์กร : A US $29.2 billion corporation, the Aditya Birla Group is in the league of Fortune 500. It is anchored by an extraordinary force of 130,000 employees, belonging to 30 different nationalities. In India, the Group has been adjudged "The Best Employer in India and among the top 20 in Asia" by the Hewitt-Economic Times and Wall Street Journal Study 2007. Over 50 per cent of its revenues flow from its overseas operations. The Group operates in 25 countries - India, UK, Germany, Hungary, Brazil, Italy, France, Luxembourg, Switzerland, Australia, USA, Canada, Egypt, China, Thailand, Laos, Indonesia, Philippines, Dubai, Singapore, Myanmar, Bangladesh, Vietnam, Malaysia and Korea.
เว็บไซต์ :
รูปแบบโดยย่อ :
Hydrogen peroxide, the environment-friendly chemical used in producing surface sanitiser, kills a wide spectrum of microbes and can help in containing the spread of coronavirus.
รายละเอียด :

Though major countries have been facing a rise in COVID-19 cases in the first half of 2020, Thailand has managed to contain the numbers without a complete lockdown, which enabled the company to not only produce sanitisers but also export it to UAE, India, Indonesia, Malaysia, and Singapore. Other countries have also shown significant interest to use the chemical for surface disinfection.

The outstanding achievement was not without challenges. From seeking FDA approval in a short time and tight availability of raw material to tough struggle towards procurement of small bottles and spray nozzles from the market during a pandemic, the team worked hard to convert the idea into reality. In fact, the company had to enable round-the-clock operations to cater to the demand from the market as the warehousing team was not adequately staffed and equipped to fill smaller bottles.

Through the surface sanitiser innovation, Thai Peroxide has not only changed the business model from B2B to B2C but also generated profits, accounting for 20% of its monthly sales. Under the constrained state of product manufacturing capacity, warehousing and dispatch capabilities, the surface sanitiser innovation reinforces the company's future sustainability and profitability by going downstream in the specialty segment.

This development is likely to help Thai Peroxide emerge as an FMCG brand in the personal care segment, ensuring higher margins for every molecule produced Meanwhile, in a bid to work towards a social cause as well as create awareness about the newly launched product, Thai Peroxide Ltd recently donated 4,000 litres of product Durox-LR3 to Chae, a popular TV show in Thailand.

Through the revenue generated from sales of the product, the company donated milk powder, masks, and other PPEs to the government hospitals for COVID-19 patients and staff. Thai Peroxide also collaborated with a university that engages in COVID-19 testing. "Hydrogen peroxide (Durox Mist) is vaporised at a high velocity in the room to kill all the microbes, including those in the air," said Mr. Singh, adding that 2000 rooms have been disinfected so far.

This process generates the microbial reduction to a level of 6-log. To educate the users and channel partners about the efficacy of using H2O2 as a sanitiser over alcohol-based sanitisers, through the collaboration with Chulalongkorn University, Thai Peroxide conducted product efficacy tests.

16-07-2020 14:03